Barbie Signature

Classic Barbie glamour meets on-trend fashions in the stunning Barbie Pink Collection. Our fourth doll makes a bold statement in a dramatic, high-low taffeta gown, accentuated by a sweetheart neckline with pleats and shirring details, matching belt, and a sweeping train. The gown’s stunning...

The Barbie Signature Día De Muertos Collection honors the customs, symbols, and rituals often seen throughout this festive time of remembrance. Our 2022 Barbie doll wears a ruffled dress in a rich royal purple, with pigment-print skeletons, calavera sugar skulls, and flower details. Crowning...

The Barbie Signature Día De Muertos Collection honors the customs, symbols, and rituals often seen throughout the festive time of remembrance. Our 2022 Ken doll’s charro look features a bright blue shirt under a vest with skulls, flowers, roses, and bones in rich tones....

The latest installment of the @BarbieStyle series brings fans behind the scenes to style Barbie doll in the @BarbieStyle Studio, featuring a chair and vanity with a light-up mirror, plus drawers and shelving to display premium, on-trend accessories. Dress Barbie doll for any occasion...

When kids play with Barbie, they imagine everything they can become. For those that love the environment and making a difference, they can explore sustainability careers with the Barbie Eco-Leadership Team. This set of four career dolls is made from recycled plastic (excluding the...

With fresh fashions and articulated bodies, Barbie Looks dolls are ready to be styled, posed, photographed, and posted. This Barbie Looks doll features a unique face sculpt and brunette hair, styled in voluminous curls with bangs. Her premium outfit includes a two-tone, black and...

Featuring on-trend fashions with photo-worthy details, Barbie Looks™ dolls inspire the stylist within. With brand-new face sculpts and posable articulated bodies, they’re ready to style, pose, photograph and post. This Barbie Looks™ doll features a unique face sculpt and a chic pixie cut with...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. With brand-new face sculpts and posable articulated bodies, they’re ready to style, pose, photograph and post. This Barbie Looks doll features a unique face sculpt and glossy red curls with high-fashion highlights. Her...

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. With brand-new face sculpts and posable articulated bodies, they’re ready to style, pose, photograph and post. This Barbie Looks doll features a unique face sculpt and a blonde pixie cut with shaved, flocked sides....

Featuring on-trend fashions with photo-worthy details, Barbie Looks dolls inspire the stylist within. With brand-new face sculpts and posable articulated bodies, they’re ready to style, pose, photograph and post. This Barbie Looks Ken doll features long, brunette hair that’s pulled half back to highlight his unique face...

It’s the time of year for giving, gathering, and creating heartwarming memories that will last a lifetime. 2022 Holiday Barbie Doll embodies the spirit of the season in a vibrant red gown inspired by the beautiful poinsettia, a symbol of good will and community...

It’s the time of year for giving, gathering, and creating heartwarming memories that will last a lifetime. 2022 Holiday Barbie Doll embodies the spirit of the season in a vibrant red gown inspired by the beautiful poinsettia, a symbol of good will and community...

It’s the time of year for giving, gathering, and creating heartwarming memories that will last a lifetime. 2022 Holiday Barbie Doll embodies the spirit of the season in a vibrant red gown inspired by the beautiful poinsettia, a symbol of good will and community...

It’s the time of year for giving, gathering, and creating heartwarming memories that will last a lifetime. 2022 Holiday Barbie Doll embodies the spirit of the season in a vibrant red gown inspired by the beautiful poinsettia, a symbol of good will and community...

The Barbie Rewind series is a totally tubular throwback, commemorating our fave pop-culture looks from the '80s. Barbie doll is ready for an awesome shopping spree in a fresh dress with big shoulder pads, pink tights, a matching belt, and pearly accessories. White heels,...

The Barbie Rewind series is a totally tubular throwback, commemorating our fave pop-culture looks from the '80s. Barbie doll is too cool for school, dressed in a fly varsity jacket paired with a tiered, acid-washed, ruffled skirt and coordinating leg warmers. She carries a...

The Barbie Rewind series launches with the 80s Edition, a totally tubular throwback collection which commemorates our fave pop-culture looks from the decade. Set up your boom box for an impromptu dolls’ night out! Barbie dolls totally legit dance party look features a neon jacket, a skirt with radical ruffles, fishnet anklet...

The Barbie Pink Collection is a stunning series where classic Barbie glamor meets on-trend fashions. The third doll in the collection is radiant in ruffles. Her chic, red carpet-ready look features pink chiffon in a modern, elegant silhouette with a full skirt and ruffle...

The Barbie Pink Collection is a stunning series where classic Barbie glamor meets on-trend fashions. The second doll in the collection is exquisite in an asymmetrical look featuring a double-tiered, ruffle satin gown. The ruched bodice is cinched with a brooch and sparkles with silvery micro...

Having amassed over 2.2 million followers since its debut in 2014, the @BarbieStyle Instagram account gives fans a glimpse into the daily life of their favorite fashion icon. Now, the @BarbieStyle™ fashion doll collection brings some of the channel’s most memorable looks to life...